Nov 272011

A year ago I realized that I was missing out on a lot of traffic from the search engines, so I decided to do something about it. At that point my search engine traffic was at 6-8 percent, and I knew it could be better. I set out to read and learn everything I could about SEO keywords, and today I am going to share some of what works for me here at the Blogging Tips series. 

I want to emphasize that I am not a SEO keywords expert, and I am still learning every day. What works for my blog, as an older blog with a majority of longer blog posts, may not work for a new blog with short blog posts etc. Incorporating keywords into your blog is all about finding a balance, and the greatest emphasis should always be put on creating great content.

In This SEO Keywords Blogging Tips Post I Will Focus On:
  • Using the Google Adwords Keyword Tool
  • Linking Keywords
  • Title Keywords
  • Post Keywords
  • Placing Keywords
  • Connecting Keywords  
  • Getting Started With Using SEO Keywords
There are three ways to incorporate SEO keywords into a post, so that it will place better in the search engines: Linking keywords, title keywords and post keywords. It takes practice to make a blog post flow, and still include the best keywords, but after you have incorporated keywords into your blog posts for a few months, it will start to become a habit. 

I suggest that you take a screen shot of your google analytics page, or write down your search engine percentage and number of views, so that you can compare the numbers in a few months. It will take a little while, before you will actually see a difference, but if you incorporate the SEO keyword tips below, you should soon begin to see an increase in search engine traffic.

Using The Keyword Tool

The most important tool when working with SEO keywords is the Google Adwords Keyword Tool, which will help you find out which keywords you should use for a post.

Below you see the search that I did to find out, which keyword I should use to link to the Google Adwords Keyword Tool page from this blog post. I did a search on “SEO keyword tool”, and the best solution turned out to be “keyword tool”. The word “keyword tool” had low competition, yet both the global and local searches on the word “keyword tool” were high.

When finding the best keyword for your post, find a keyword with low or medium competition and many searches. Using this keyword is not a guarantee that your blog post will rank high in the search engines, but at least you have put your best foot forward.

Hold down the CTRL button, and click on the image to enlarge it. 

Linking Keywords

The words that you use, whenever you link to another page are of significant importance for both your own blog and the website that you are linking to.

If I link to another blog, it does more good in the search engines if I link it by a popular keyword that is relevant to both the blog and my own blog post. As an example, if I was writing a blog post about my CVS shopping trip, I should use a keyword such as “CVS coupons”, when linking to my friend’s CVS blog Simply CVS.

This will tell the search engines that my blog post and my friend’s blog has something to do with CVS coupons, and next time someone searches on the term “CVS coupons” it is more likely that my blog and the blog that I linked to will show up.
Another example is when I am writing a product review, because the way that I link to the company and product matters to both my own blog’s and the company’s search rankings. It is more beneficial to the company, if I link to the company website using a popular keyword such as “play kitchen”, than if I just link to them by their company name.

Practice Exercise: Next time you link to a friend’s blog, take the above information into consideration. Instead of linking the blog name to your friends blog, find a relevant keyword to link to instead.

Title Keywords
The keyword used in the title of your blog post is significant, because it is a way for search engines to identify what your blog post is about. Whenever I write a blog post, I find the most important, low or medium competition keywords and use them in the title. Then after I publish the post, I go back and change the title to what I actually want it to be. 
Take a look at this example:
The keyword title: Miche Bag Review Interchangeable Purse
The URL:
The edited post title: Miche Bag Review & Giveaway – A Fashionable Interchangeable Purse
When writing a product review, there are things you should consider when writing the blog title. The url title (your keyword title) should include the product name, company name and a relevant keyword to get the best traffic to your blog post.

Post Keywords
Another way to include SEO keywords into your blog posts, is by including them in your blog post text. Make sure that the keywords flow, does not interrupt the reader, and that the keywords are relevant to your blog post.
Find one or two keywords that you want to use, and then highlight (make bold) each word 1 – 3 times. If you use wordpress, there is a keyword plugin that will do the work for you.

Keywords Placement:
Where you put your keywords in your blog post is also important, because the beginning and the end are the most significant places to put a keyword. I suggest putting one keyword and one link in the first paragraph, and perhaps another link and keyword in the last paragraph. This is not always possible, and you should not break up your blog post for the sake of using keywords. 

Remember, the use of keywords will not work, if you do not have great content on your blog. 

Connecting Keywords
The actual content is more important for your blog’s growth than just the keywords, because readers will come back if you have relevant, knowledgeable and well-written content. The search engines love great content too, and just loading your blog with keywords will not automatically get you traffic. A well-written blog can get lots of traffic without the keywords, but incorporating keywords into your blog posts is a great way to get more new visitors and traffic directly from the search engines.

Getting Started With Using SEO Keywords
In the beginning I suggest that you sit down and write your blog post just the way you usually do, then once your blog post is done, you can start thinking about keywords.

Go to the keyword tool page, and then find the most relevant, low competition, popular keywords and include them into your post. Use two keywords or keyword phrases in the title, then link to any page that you are writing about with the two keywords, and add or highlight the two keywords into your post, once or twice by making them bold.

While blogging and traffic is about much more than SEO keywords, using appropriate keywords can help you get a lot of traffic to your blog posts, old and new, especially when you use them correctly. While I am not an SEO specialist, I have seen an increase in search engine traffic thanks to the SEO keywords.

I am also getting a lot of traffic to older posts thanks to the SEO keywords, and I love the fact that a blog post is not lost just because it is no longer visible on my blog home page. I am not a SEO expert, and what works for one blog may not work as well as another blog – the key emphasis should still be on creating great blog content.

Since I started implementing SEO keywords when writing my blog posts, the traffic from the search engines has gone from about 7 percent to 42 percent. This means a significant increase in pageviews, and thereby an increase in my blogging earnings. There are other factors that play into the increase in traffic from the search engines, and I will get into some of these in another blogging tips post, but SEO keywords have played a significant role. 

Check out more Blogging tips in the Blogging Tips series.
If you have any questions or tips about how to use SEO keywords, or about how to use the keyword tool please feel free to leave a comment. 

  3 Responses to “Blogging Tips: Use SEO Keywords & The Google Adwords Keyword Tool To Increase Search Engine Traffic”

  1. Wow this was so helpful. I’m still very confused about keywords. This is definitely something I need work on, I think. You can take a look at my blog and see how I’m doing? I didn’t use SEO Keywords or the Keyword Tool. Do either of them cost anything. I also don’t use Google Analytics, I had so many issues with that. Is that something that is really important or is there another analytics that I can use that would be easier?

    Great post! I would love to get some tips:)


  2. This is still a little over my head I think! I am going to have to start from the beginning by just knowing what things mean! I don’t have the lingo down!!! Thanks for the interesting material!!

  3. This is a superb article! Thanks for sharing your expertise. I have just now found your website and it is PACKED with great stuff!

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