Mar 222012

Blogging TipsDo you tag your images? If not, you may be loosing out on a big chunk of search engine traffic. It took me a while, before I finally figured out how to tag images, but I sure am glad that I did. It turned out that I have a lot of images on my blog, and I am not even close to having tagged all of the images, yet I have seen an increase in search engine traffic through images already. In this blogging tips post I am going to explain how to tag images, and while it might seem like a lot of work, it is worth it. 

Tagging Images In WordPress:
Now that I have moved to WordPress tagging images is much easier, because all I need to do is click on the photo, then add a descriptive tag where it says “alternative text”. WordPress even gives an option of adding a title tag as well, and there is no need to mess with html.
I have noticed that all of the images, which I tagged in blogger (as described below), have the tag included in this “alternative text” area in WordPress. It was a lot of work tagging the photos in blogger, so I am very thankful that the tags moved with me to WordPress.
Search engine robots look at words, so they cannot see what is on an image. This is why you have to tag images, because you have to tell the search engines what the image is about.

Two Ways That You Can Optimize Your Images In Blogger:
1. Save your images with a proper file description, before you upload them to your blog or website.
2. Use the alt image tag.
The best way to tag images is to use both of these methods, because this way you have done everything possible to describe the image that you are sharing in your blog post.

In this blog post about how to tag your images, I will focus on four important areas of image tagging.

1. Save Your Images With A File Description.
2. Tag Images With An Image Alt Tag
3. Be Descriptive In Your Image Alt Tags
4. Make Sure The Image Alt Tag Is Relevant To Your Blog Post

1. Save Your Images With A File Description.
Image 1
The above image may be very relevant to this post, but to the search engines it is just clutter. There is no way for the search engines to know what this photo is about just from the IMG_2728 file name that my computer had given the photo when I uploaded it. Below you will see the html description of this photo.
(Click on the image to enlarge it)
How To Tag images In Blogger
Image 2
Now, the above photo is identical to the first photo, but this time I have saved it on my computer with a description. This makes the image’s html code a little bit difference.
The description now includes the words “how to tag images” in the image url, because this is what I have saved the image as on my computer. This is a start, but there is still more that I can do to describe this image better for the search engines.
2. Tag Images With An Image Alt Tag
To make the image description even better and thereby provide the search engines with more hints of what is on my image, I am going to add an alt description.
The alt image tag looks like this:

alt="image description"

Place the image alt tag after the image url. See the html example below image 3.

My image description would be:
alt="How To Tag images In Blogger"

How To Tag images In Blogger
Image 3
Above you see the same identical image as I first presented, but beneath this image you can see a more descriptive html description of my image. This html description tells the search engines what the image is about, and the alt tag has now made my image visible to the search engine robots.

3. Be Descriptive In Your Image Alt Tags
When creating a description for your image alt tags, it is important that you are as descriptive as possible without stuffing the alt image tag with keywords. If you stuff your image alt tags with keywords, it could be considered as keyword spamming.
Google Support provides the following example, on how to create the best image alt tag description.
 Image Alt Tag Guide from Google Support

4. Make Sure The Image Alt Tag Is Relevant To Your Blog Post
When adding image alt tags, make sure that it is relevant to the content of your blog post.For this post I was first going to use a random photo from my blog such as the photo of a Miche bag, but then I realized that I would just be confusing the search engine robots. I instead created the image shown in this post, because it was more relevant to the blog post and its content.


I have seen quite a difference in search engine traffic, since I started adding image tags. Take a look at my statcounter page earlier today, where you can see that I am now getting a lot of keyword image traffic. The statcounter page below, shows what keywords people are searching for, when they arrive at Frugality Is Free. Beind the keyword, you will see that some of them contain the word “image search”, because they have searched on images instead of text.
Check out more Blogging tips in the Blogging Tips series.
Did this blogging tips post help you understand why and how to tag images? If not you can read more about how to tag images at Google support. 

  3 Responses to “Blogging Tips: How To Tag Images In Blogger & WordPress”

  1. I just started my blog not to long ago thanks for all the tips 🙂

  2. Nice explanation! I am setting up a blog for my daughter to make a timeline and need all the advice I can get. I know this is for a different type of blogging but your advice is hugely helpful.

  3. Thanks for the information. I guess I just have to do this to make sense of it. For learning would be applying this and making it happen as you explained. Thanks for the tips which do make sense!!

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