Apr 212014
 

Our kids have always loved reading, but our one-year-old Bellamy Blue simply cannot get enough of books. This is why we were thrilled about the General Mills Cheer On Reading campaign. Our big boys were thrilled to see that the latest boxes of Cheerios came with a nice little reading surprise inside, but it is Bellamy Blue who loves the surprise the most.

Cheer On Reading General Mills

Inside specially marked boxes of Cheerios you will find books for you to read for your little one. You can collect all six different books, and there are some great choices.

 

We found these two in our Cheerios boxes…

 

Books from Cereal boxes

 

I am especially thrilled that the books are bilingual English/Spanish, because Bellamy Blue is surrounded by Spanish speakers, and I am making a concerted effort in teaching her Spanish. Our youngest son is turning five this summer, and he just started reading books by himself, so these books are great for him because of all the simple words.

 

Cheerios Reading Campaign

 

Our two youngest love the regular Cheerios, and inside of them they found the book “please, baby,please” by Spike Lee and Tonya Lewis Lee. “please, baby, please” is illustrated by Kadir Nelson, and our little one loves it. It is very repetitive, which is just what she needs, as she is adding new words to her vocabulary every day.

Cheerios Cheer On Reading campaign

 

In the box of Chocolate Cheerios, our four-year-old son Emory found a book by New York Times bestselling author and singer-songwriter Jewel. The book “That’s What I’ Do” is a sweet reminder of a mother’s love, and it is full of lyrical writing that little ones will love.

 

Cheerios Cheer On Reading

 

Our two oldest sons, who are 8 years old and 11 years old are too big for the books that we found in our boxes of Cheerios, but they love the reading missions on the back of the cereal boxes.

 

 

Cheerios Cheer On Reading campaign

 

This year, Cheerios is celebrating the 12th Anniversary of their commitment to literacy through such programs as Cheerios Cheer On Reading and Spoonfuls of Stories. Cheerios created the program in 2003 to help get books into kids’ hands and encourage parents and kids to read together.

Look for specially-marked packages of original Cheerios, Multi Grain Cheerios Peanut Butter, Chocolate Cheerios, and Apple Cinnamon Cheerios for in-pack storybooks for children ages 2 to 8 years-old, specially printed in both English and Spanish. This year’s book offerings from Cheerios – all by Simon & Schuster Children’s Publishing – are:

  • “That’s What I’d Do” by Jewel
  • “Bear Says Thanks” by Karma Wilson
  • “1-2-3 Peas” by Keith Baker
  • “Chicks Run Wild” by Sudipta Bardhan-Quallen
  • “Please, Baby Please” by Spike Lee & Tonya Lewis Lee
  • …and returning favorite “Jump!” by Scott M. Fischer

And for the second year in a row, Cheerios will also feature a chapter book for older readers inside specially-marked boxes of Honey Nut Cheerios. This year’s book, “Phineas L. MacGuire…Gets Cooking,” was written for exclusive release in Cheerios boxes by Frances O’Roark Dowell, author of the “Phineas” series. The book is written in three parts so there are three to collect.

Cheer on reading logo

To date the Cheer On Reading campaign has given away more than 78 million books, and it has also given$4.4 million to support the First Book program.

 

You can find out more about the General Mills Cheer On Reading Campaign at www.cheerios.com/cheer-on-reading.

 

 

 

Disclosure: The information and prize pack have been provided by General Mills through Platefull Co-Op.

  One Response to “The General Mills Cheer On Reading Campaign Is On – Find Books In Your Cereal”

  1. the new chocolate cheerios sound awesome. love the campaign for reading too!

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